Strategy

For Ethnolink, we help you develop strategies that shape all aspects of your communications campaign by ensuring you connect with multicultural communities in ways that are authentic and rooted in respect. From launching new initiatives to refining existing ones, our approach ensures every step is evidence-led, culturally relevant, and designed to genuinely resonate with the communities you serve.

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Our approach

We start by learning everything we can – about your goals, your audience, and the broader context. That means diving into data, listening to communities, and understanding what matters most.

From there, we build a practical roadmap. We identify who to engage, how to reach them, and what to say: across languages, channels, and cultural touch points. Every strategy is shaped by real insights in collaboration with the communities you aim to serve, ensuring both reach and resonance.

Our clients

Our Solutions

Instead of one-size-fits-all, we customise strategies at every step to align your goals with the need of the communities you’re speaking to.

Strategise mindfully

Align your message, timing, and channels with the needs of diverse communities.
Ditch generic campaigns

Replace generic campaigns with targeted, community-informed strategies.
Lead with confidence

Represent your brand with confidence through culturally aware communication.