Research & Strategy

Every effective campaign starts with knowing exactly who you’re trying to reach. That includes understanding what your audience looks like, what drives them, the languages they speak, their English proficiency, when they arrived in Australia, and other key demographic indicators. We analyse critical data sources and build clear, practical audience personas - helping you decide which languages to translate into, which communities to consult, and how to tailor your communications with purpose.

Community consultations uncover the insights you can’t access through data alone. Through focus groups, one-on-one interviews, and online surveys, we explore community views on specific topics, cultural perceptions, and preferred communication channels. These structured engagements build trust and open dialogue, ensuring your communications are shaped by the people you’re trying to reach - not assumptions.

We take a rigorous, research-led approach to understanding multicultural audiences in depth. Using qualitative and quantitative methods, including surveys, focus groups, and in-depth interviews—we explore lived experiences, values, and behaviours. Where needed, we can seek ethics approval and conduct research at scale. Each project culminates in a comprehensive, standalone report, providing thematic analysis and key insights to support evidence-based decision making.

This is where insight becomes action. Drawing on everything we’ve learned - about your audience, your goals, and the broader context, we develop multicultural communication strategies that deliver real-world results. Whether it’s a targeted campaign or an organisation-wide plan, our strategies are clear, practical, and grounded in community understanding, so you can connect meaningfully and achieve impact where it matters most.