Communicating with Multicultural Audiences

We specialise in communicating with multicultural communities, and that’s what sets us apart. With roots in professional translation, we’ve evolved into a full-service multicultural communications agency. Over the past 14 years, we’ve worked alongside government, not-for-profits, and national brands to better understand, reach, and reflect Australia’s cultural diversity. Today, our work spans research, strategy, creative, and media—with one clear purpose: helping you engage meaningfully with the people you’re trying to reach.

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Our Approach

At the heart of every successful multicultural engagement is insight. We combine qualitative and quantitative research to help you understand the motivations, preferences, and realities of your audience. Whether you’re planning a campaign or developing resources, we help shape your message so it’s inclusive, respectful, and ready to land.

From focus groups and interviews to surveys and forums, we help you connect with the communities you’re trying to reach—and ensure your message not only reads well, but feels right. We work closely with NAATI-certified interpreters, linguists, and creatives to test tone, format, and cultural resonance. Whether it’s adapting creative assets or refining messaging through transcreation, our team builds trust with communities and helps you deliver communications that are culturally aligned from start to finish.

Our clients

Our Services

Our Solutions

Our multicultural engagement solutions are designed to meet your audience where they are—with clarity, accuracy, and cultural nuance. Here’s how we support you across every step of the process:

Cultural insight that informs strategy

We combine demographic analysis with cultural expertise to give you a clear picture of who you’re speaking to. Through our cultural advisory service, we draw on trusted data sources and community insight to help shape your campaign direction, messaging, and media planning. If you need to go deeper, our multicultural market research and tailored focus groups can provide the direct audience perspectives you’re looking for.
Community input that shapes content

Testing your message with the people it’s designed for is one of the most valuable steps in the process. We support community validation of translated materials across formats such as flyers, videos, digital content, and more - gathering real feedback on tone, relevance, and effectiveness. This feedback loop ensures your content translates accurately and resonates culturally.
Reaching the right people, the right way

We help you engage communities through the channels they trust. From multilingual creative to full-scale multicultural campaigns, we tailor both the content and how it’s delivered. We also work with community leaders to help share your message in a way that feels authentic. With access to 200+ multicultural media outlets across Australia, we make sure your content gets to the right people, in the right places.