Audience identification

Every successful campaign starts with a clear understanding of your audience. Who are they? What languages do they speak? How confident are they with English? When did they arrive in Australia? We help you answer these questions with clarity. By building easy-to-understand audience profiles, we help you to effectively communicate with them.

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Our approach

We use data and quantitative research to find out who your audience is. Then we look at key details such as age, gender, location, religion, and language spoken at home, to build a profile of the people you’re trying to reach. These profiles guide your campaign from start to finish, including messaging, visuals and finally – distribution and engagement.

Our clients

Our Solutions

When you know who you’re speaking to, your message becomes stronger, clearer, and more relevant.

Shape smarter strategies

Make informed decisions about campaign strategy
 Build your campaign on insight

Avoid broad assumptions and connect with the people who matter most
Address the communities you serve

Build campaigns that are relatable to the communities you're trying to reach